Egg White Protein Isolate404
Estimated launch in April 2020
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Blonyx egg white protein isolate is a clean, minimally processed product that tastes completely natural and is as close to real food as you can get. We believe it represents a big step forward in a market that still suffers from too much processing. VIEW THE LABEL or
We love eggs...
...they have a great nutritional profile - ideal for any active individual. They taste great when cooked and are used as part of many healthy nutritious recipes.
One thing they aren’t, however, is convenient for your average training day. They break in your gym bag, don’t stay still on flat surfaces and, let’s be honest, are pretty disgusting if eaten raw.
In spite of this, eggs, and specifically egg whites have always been interesting to us at Blonyx. They are 80% protein, contain all the essential amino acids in abundance and are far closer to real food than highly processed whey or plant based powders. Why isn’t everyone downing eggy shakes on a regular?
There are two main reasons why egg white powders aren't a firm favourite:
They froth up into meringue when shaken
They have a bad, eggy taste that is hard to mask
So we gave up on that opportunity...
...that is until we discovered a new filtering technology that could take all the bad taste out of egg whites, and even take out the frothiness too!
After a good while playing with this technology we ended up with an egg white protein powder that has no taste to it. This is a product developer’s dream. With just a few added ingredients (organic cane sugar, cocoa, sea salt etc.) we turned our egg whites into chocolate milk (with no milk or lactose in sight).
For you active individuals this product offers supplemental protein you’ll actually want to drink every day. You’ll also bathe in the comfort of knowing it’s as close to real food as you can get... PS: Don't microwave it #scrambledeggs
How we made it:
We extract egg whites from eggs, then use a new technology to filter out substances that taste bad.
We then spray the egg whites to create an eggy mist that dries into a powder.
Next we add an extract from sunflower seeds called lecithin. This makes the powder mix with water properly.
We then blend the powder with cocoa, organic cane sugar, a natural chocolate flavouring and a little salt to get the taste right.
Lastly we add a gum extract from the guar bean to thicken the final shake, giving it that real chocolate milk-like consistency. Yum!
Who is it for
We developed this product with the active individual in mind. It is not intended to be a weight loss supplement. Each serving contains 20g of high quality protein from egg whites, but also contains 11g of organic cane sugar. Where we understand that some people are trying to cut sugar out of their diets, for anyone who is active, carbohydrates are vital for muscle fuel and recovery - especially in training at higher intensities or volumes. It's also not much sugar. 11g of sugar is less than in a cup of skimmed milk!
How the body uses sugar after training:
This product is ideal for:
A lot of research has been carried out on different types of dietary protein supplements and their ability to improve performance. In spite of this, the picture still remains unclear as it's a hard thing to study. What is clear is that consuming protein (food or supplement) before or after training will increase muscle protein production. (1)
How this impacts performance or even adaptation is still much debated. Currently more studies show that increased protein intake (various types) has little impact on either endurance performance or strength performance. Only a few studies showing improvements. (1)
So why do we sell it?
One thing that is clear is the importance of adequate protein intake in active individuals - and you guys need more than your average Joe! Protein deficiency absolutely has a negative impact on performance improvements, so increasing your intake a little is an insurance policy.
If you are looking for a protein supplement to ensure your intake is adequate, then we think you should have a high quality product that is close to a whole food and that tastes great, available to you.
Egg whites vs. the rest
Egg white protein is the original World Health Organization's "gold standard" of protein quality that all others are measured against. Where most other proteins fall short of its complete amino acid profile, digestibility and bioavailability, one exception is Whey. Below is a chart comparing different types of protein supplement sources.
PROTEIN EFFICIENCY RATIO (PER):
PER is an old school measurement of the weight increase in a growing animal per gram of protein consumed. Higher PERs mean more protein is used for growth.
BIOLOGICAL VALUE (BV):
Biological value is a measure of the proportion of absorbed protein from a food which becomes incorporated into the proteins of the organism's body.Check out our infographic “Egg White Protein Isolate vs. the rest” to learn more: